PR 2.0 with Pam Perry, PR Coach

Reporter to Blogger. This is how we do it.

2012-01-17T11:49:00.000-08:00

A PR Colleague, Joan Stewart, has seen a lot of changes in the journalism field and the public relations industry. The strong, smart and social media savvy survive. If you are a reporter and want to take the leap and leave your gig and create a career as a blogger - read on.

It can be done. But it will take some chutzpah - and patience. The religion editor at the Detroit Free Press left his job to start a blog - and has not looked back since. All it really takes is GOOD CONTENT...which begats traffic.

PR folks are now Social Media Strategists...and PR Coaches. Times change. We must change with them. Thoughts? SEE www.perrywilliamson.com

Amplify’d from publicityhound.net

By the time Jim Hopkins left his job as a reporter and editor for USA Today on Jan. 10, 2008, he had already built up a respectable following at the snarky blog he published about his employer, Gannett Co., anonymously.
Called simply Gannett Blog , it kept employees of the largest newspaper company in the United States up to date for two years on almost any work-related topics, from executive compensation and ad rate increases to ethics issues and the revolving door at individual papers.
In an industry pummeled by shrinking ad dollars, a dying reader base, and competition from online news sources, there was no shortage of topics. But there was no gossip, no inside dirt, no office politics—and no “official” affiliation with the company.
Instead, Hopkins relied on published reports and information he uncovered from public documents. His loyal readers provided a steady stream of leads and tips, most anonymously.
The day after he took a buyout and a 40-week severance package, Hopkins identified himself as the writer of the blog. He kept commenting on everything Gannett and providing updates on budget cuts and layoffs. The sources kept surfacing. The blog kept growing.

But Who Will Pay the Bills?
When the severance ran out, it was time to start asking readers for donations. That first year, Hopkins set a goal of $6,000 revenue per quarter from the blog.
At first, the donations trickled in. Some included notes. Many arrived as cash in his mailbox with no indication of who had sent them.
Thinking he was a tad too overly ambitious, he revised his quarterly goal to $4,000 and surpassed it in 2011. He made $5,000 in donations and $11,000 in Google Adsense revenue.
He accepts cash, checks and recently started accepting PayPal payments. You can’t help but notice the little photos of credit cards placed under PayPal’s “Donate” button on the right side of his blog. He even encourages recurring payments for people who don’t want to hassle with multiple contributions and all those postage stamps and PayPal transactions:

And he’s turned his appeal into a sort of game where he keeps readers updated on how close he is to reaching his goal.
“Whenever someone gives me money, I post a note saying that,” he said. They’re accompanied by little photos of dollar bills and headlines like “In an envelope with no address: $60″ and “In the final stretch: another $100.”
“One of my readers said I should start posting those.”
Those seeds he’s planting lead to more contributions. “It’s like one of those telethons where they have a running total and say ‘Here’s how much we’ve raised…’”

Keep Milking the Cow That’s in the Barn
Hopkins says offering recurring payment is important because online marketers must make it as easy as possible for people to part with their money.

“The more obstacles there are for people to give you money, the less likely they are to do it. Obstacles can be something as small as having to click on a couple of links. You have to give them as many ways to donate as possible.”
Indeed. The nonprofit fund-raising arm of Wikipedia gives visitors to its website 9 ways that people can donate to the Wikimedia Foundation.
Hopkins offers space in the banner ad at the top of the blog for $150 a month. But so far, no takers.
“I thought there would be interest from financial advisors who handle retirements and rollovers, and from labor attorneys because lots of (Gannett) people think they’re victims of age discrimination. “
Advertisers might want to look twice at his blog’s monthly stats:
From 10,000 to 15,000 visitors.
225,000 to 250,000 page views.
About 100 posts.
Last year alone, the blog received 28,000 comments.
These days, the 54-year-old San Francisco resident spends from 25-30 hours a week blogging and says “it’s as much a hobby as it is a source of income.”
When I asked him how he’d respond to blogging purists who disdain any type of promotion at blogs, especially blatant requests for money, Hopkins said: ”I don’t have any problem with it for the simple reason that I offer a quality product and it’s entirely reasonable to expect people to pay for it. I make it entirely voluntary. There’s nothing wrong with asking. If you ask, some people will give.”
He also said the running tally shows his audience—mostly current and former journalists—the challenge of being an online publisher in 2012. “They can see what economic survival is all about.”

pam perry's Amplify | Amplify.com

Your Personal Brand - With Amanda Miller Littlejohn (Public Relations Vi...

2011-12-21T23:33:00.000-08:00

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

How to Use Twitter to Promote Your New Book (or Other Product) | Michael Hyatt

2011-09-23T09:38:00.000-07:00

How to Use Twitter to Promote Your New Book (or Other Product) | Michael Hyatt

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

CNN Piers Morgan gets "walked out on" by Christine O'Donnell

2011-08-18T21:30:00.000-07:00

Did you see the recent video of CNN’s Piers Morgan as former GOP
Senate candidate Christine O'Donnell walked out in the middle of
the interview? It wasn't pretty. VIDEO: http://bit.ly/q6CrFu

People have been asking, and this is where it went terribly wrong.
http://t.co/JwfRqcu

Let's hear your interview thoughts via Facebook, Twitter or LinkedIn.

To your continuing media success!
Gayl

Gayl Murphy Productions, Inc. l Hollywood, CA USA
Showbiz and Media on TV, Radio, Print and Online!
Email: Gayl@InterviewTactics.com l Ph: (01) 323-417-5172

Author: “Interview Tactics! How to Survive the Media Without
Getting Clobbered!” http://InterviewTactics.com

Available at Paley Center for Media, BH...http://PalyCenter.org
Also for Kindle, Nook, SonyReader and iReader

“What Sells in The Media is YOU!” http://bit.ly/jaHPyU

Twitter http://twitter.com/gaylmurphy
Facebook http://on.fb.me/eo4VPs

SEO + Publicity + Social Media = ?

Video:How Search and Social Have Changed PR

2011-06-29T12:09:00.000-07:00

Craig Daitch, Social Media Manager For Ford Motor Company. AdAge Blogger

2011-06-28T01:28:00.000-07:00

Pam Perry: Samsung Galaxy Tablet Review

2011-06-14T00:16:00.000-07:00

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

Jump Start Your Publicity

2011-04-18T21:43:00.000-07:00

visit: http://www.blackgospelpromo.com/predesign/pd1943.htm

Jump Start Your Publicity: "for an html version of this message, visit: http://www.blackgospelpromo.com/predesign/pd1943.htm"

GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!

7 Social Media Strategies by Pam Perry, PR coach

2011-03-05T00:57:00.001-08:00

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7 Social Media Strategies by Pam Perry, PR coach

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Brian Solis Interview: Social Media & Influence Marketing

2011-02-22T00:42:00.000-08:00

SEO + Publicity + Social Media = ?

Avoid These Ten Common Press Release Mistakes

2011-02-13T16:22:00.000-08:00

Writing a press release is a lot of work and depending on how you distribute it can be a lot of money. Make sure that you get the most value for your press release by writing it properly. If you create an interesting and well written press release you will have much better results than if you write something that is filled with errors and mistakes.

Here are 10 common press release mistakes to avoid if you want your release to be effective.

Grammatical and Spelling Errors - Each press release you write is representative of your company. Make sure that you are getting the right message across by proofreading your work extensively. Make sure that it is free from grammar and spelling errors. Once you have looked over it several times, get someone else to proof it as well to ensure that you haven't missed anything.

A Bad Start - The headline is the first thing that a reporter will see as they browse releases. Make sure that your headline sells yours. It should be interesting and should capture the reader's attention. Spend a little time on your headline, since a bad headline could mean that your article will never be seen.

Way Too Long - News is supposed to be quick and too the point. Your press release should easily fit on a page. If it seems like your information won't fit, keep revising until it will. You will be surprised by how much information you can fit into 500 words.

Wrong Tone - Write in the first person. Don't use words like he and she or it. Make sure that your release comes alive by using personal words like I or the name of the person that is being written about.

Too Much Jargon - In a press release, any jargon is too much. You aren't writing to people in your specific industry, you are writing to the world. Use simple terms that can be understood by anyone.

Reads Like an Advertisement - Remember that you are reporting the news. You aren't creating an ad for your company. A great press release will bring business to your company, but it will do it using a more indirect approach. Make sure that you provide plenty of interesting information that will entice a reporter to want to report your news. They are a reporter not a sales person.

Mean or Derogatory Statements - When writing a press release, remember to be nice. Don't say anything negative about anyone else. Focus on your company and your achievements rather than stating why you are better than others or why others are not good companies.

Excessive Use of Capitalization - Capital letters belong at the beginning of sentences and the beginning of names. Do not use capital letters for emphasis or exaggeration. This will lead to your release being disregarded. It is difficult to read and will appear very unprofessional as well. Use standard rules of capitals, punctuation and spelling.

Long Sentences - Your sentences should be short and too the point. If you write a sentence that rambles on and takes up multiple lines, consider revising it. Short sentences are easier to read and more effective.

Lies or Exaggerations - The newspaper is looking for actual, factual news. Don't fill your release with statements that aren't true. If you having a 10% off sale, don't try to claim that the entire store is half off.

By avoiding these common mistakes your press release will be much more effective. Who knows it might just be picked up by several media outlets which will mean big publicity for your business.

Jason Kay recommends you compare press release distribution services by reading reviews and ratings of the best press release services

Article Source: http://EzineArticles.com/?expert=Jason_Kay

Publicity Coach Dan Janal answers question "Can a newbie get on TV?"

2011-01-23T19:59:00.000-08:00

The Swag of Social Media by Pam Perry

2011-01-22T20:09:00.000-08:00

SEO + Publicity + Social Media = ?

BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

2010-12-28T18:58:00.001-08:00

Everyone wants FREE Publicity. This will show you how to work with Social Media "pres" to get buzz. It's all about PR 2.0 - quit trying to get on TV and learn how to leverage social media and go direct to your audience. Be authentic. Be consistent. Be relevant. And get the PRIZE. www.pamperrypr.com

BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

View more presentations from GasPedal.

Pam Perry among best social-media specialists

2010-12-17T19:04:00.000-08:00

Thursday, 16 December 2010 03:58 PM EST
Pam Perry Christian publishing marketing consultant Pam Perry has been named one of the country's best social-media specialists.She was a Top 100 Winner in a competition by the home-based business Web site StartUpNation.com, which identified Perry's Detroit-based Ministry Marketing Solutions among "the outstanding unsung heroes of our economy—home-based entrepreneurs." A former public relations officer with The Salvation Army, Perry founded her own agency in 2000 to help predominantly African-American churches, authors and artists promote their events and releases.		A few years ago she began to focus more on helping clients understand how to use social media, from blogs and Facebook to YouTube. In addition to helping run promotional campaigns and events, she teaches churches and individuals how to maintain their own online presence. "Publishers have been putting more responsibility onto authors to promote their books, but many of them don't know how to do it," she said. "They don't know about blogging and podcasts." Perry said that following blogs and online updates, she believed that "video will be the next big thing ... not highly produced, but the slice-of-life type of things, with a mobile phone." Pam Perry among best social-media specialists

GET IN THE KNOW with Dr. Jeri Dyson: The virus that wouldn't leave.

2010-11-29T19:01:00.000-08:00

Leaders always find a way to make things happen. John Maxwell

The virus that wouldn't leave.

lady in red by godlike86

(I love this picture, the color, the composition. The birds in the background taking flight, the winds of change... It reminds me of the current season with Autumn leaving and Winter quickly approaching. Thanksgiving is gone but like an unwelcomed guest HIV has decided to stick around a little longer...)

December 1st is World AIDS Day!!

People all around the world are hosting different types of events this World AIDS Day to inform, educate and enlighten others about this deadly virus.

You may not be infected but we're all affected. This December 1st commemorate the many LIVES touched by HIV. Be a part of something positive within your community!!!

Visit these sites to find activities near you on World AIDS Day.

http://www.whocanyoutell.com/

http://www.sisters4sisters.com/

http://www.worldaidscampaign.org/

Learn my 5 B's of HIV to avoid transmitting and acquiring this virus that just won't let us alone!

"Dr. Jeri's 5 B's of HIV/AIDS transmission:"

Blood: contaminated blood products

Body Fluids: vaginal secretions and semen

Breast milk: breast milk of an HIV infected mother is another way to transmit the virus to infants

Birthing: an HIV infected mother can transmit the virus to her baby at any time during the birthing process, especially if she is not taking medications to prevent the baby from acquiring the virus

'Banging': sex of any kind, especially unprotected sex will place you at risk for acquiring HIV

For more information on HIV and other sexually transmitted infections, visit my website www.drjerispeaks.com and go to the FACTS page.

Not certain about your status? I want you to "Be Positive You're Negative" get tested for HIV!! Make every moment of your life count.

GET IN THE KNOW with Dr. Jeri Dyson: The virus that wouldn't leave.

The New Community Rules: Marketing on the Social Web - by Tamar Weinberg

2010-11-29T18:42:00.000-08:00

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness

* Learn the art of conversation marketing, and how social media thrives on honesty and transparency

* Manage and enhance your online reputation through the social web

* Tap into the increasingly influential video and podcasting market

* Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Branding Tip from Pam Perry, PR Coach

2010-10-30T21:35:00.000-07:00

http://www.drop3sizes.com/pamperry

Pam Perry, PR coach, on RADIO ONE WCHB with Angelo B. Henderson talking to Karen Taylor Bass

2010-10-29T12:41:00.000-07:00

Visit Karen Taylor Bass at www.thebrandnewmommy.com

Visit our website for featured authors!

Public Relations : What Does a Publicity Agent Do?

2010-10-25T00:43:00.000-07:00

PR Has Changed ....and it's easier than you think!

What are Public Relations Retainers, PR Coaching, & Pay-Per-Placement Programs

I am always surprised by what people think public relations services cost. When I ask them what their goals
are, they’ll say “to sell 10,000 copies.” When I ask, “what’s your budget?” they’ll say they “I really don’t
have one – but maybe $500 to $1,000.”

For a campaign that sells 10,000? I don’t think so. If you could publish a book and spend $500 and sell
10,000 copies – you’re a miracle worker. The fact is that you have to invest in your marketing (advertising AND public relations). See the rest of article here wher I describe the new PR models: go here.

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

REVOLUTION with Brian Solis: Philip Kaplan

2010-10-24T22:50:00.000-07:00

How to Combine SEO, Blogging, and Social Media For Results HubSpot

2010-10-13T19:42:00.001-07:00

Check out this SlideShare Presentation:

How to Combine SEO, Blogging, and Social Media For Results HubSpot

View more presentations from HubSpot Internet Marketing.

Social Media Marketing Interview with Pam Perry, PR Coach on TCT Network

2010-10-12T13:50:00.000-07:00

www.pamperry.posterous.com

Pam Perry's Ponderings: Les Brown/must be hungry

2010-08-23T20:24:00.000-07:00

Pam Perry's Ponderings: Les Brown/must be hungry: "My all time favorite from Les Brown! http://www.pamperrypr.com"

Pam Perry PR Coach hosts Writers conference

2010-08-03T21:00:00.001-07:00

www.pamperrypr.com

Photo and video editing at www.OneTrueMedia.com

Social Media 101 for Public Relations Pros

2010-07-14T12:43:00.001-07:00

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Social Media 101 for Public Relations Pros

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Pam Perry's Branding & Social Media Marketing Presentation

2010-06-18T11:58:00.001-07:00

Check out this SlideShare Presentation:

Pam Perry's Branding & Social Media Marketing Presentation

View more presentations from Pam Perry.

Optimizing PR for Search through SEO

2010-06-13T23:03:00.000-07:00

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

Pam Perry, Social Media Expert at Branding Superstar Event at Dicksons ...

2010-06-09T22:26:00.000-07:00

Those Golden Days of Publishing are Gone!

2010-04-22T18:12:00.001-07:00

In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort - and if they scored enough publicity, they'd become a "best selling" author.

Or at the very least, the author's book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game - and the system was working - until about 2005.

Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the "game changer" and the traditional book publishing and promotion process have become ineffective.

Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now Amazon.com, print-on-demand, viral marketing messages, social media and powerful online communities have leveled the playing field.

Bookstores, agents, fat clunky press kits and publicists scoring traditional media are not the keys to an author's success anymore.

There are tons of self-published or independent books that have made history - and surprised the publishing world. Like The Shack, a Christian novel by William P. Young was originally self-published in 2005. And as of February 2010, over seven million copies in print worldwide, spent seventy weeks holding the number one spot on the New York Times bestseller list, and it continues to remain in the top ten to date.

The success of The Shack demonstrates what word-of-mouth and community networking can do for a self-published book, but more interestingly, the market strength of religious books in the United States, within and without the book publishing industry.

So let's compare old school and new school way of doing things:

Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!

Old School: Book tours
New School: Blog tours & webinars

Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more

Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom - just a blogger blog or WordPress.com blog) Two-way communication!

Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and ebooks

Old School: Media Escort
New School: Virtual Assistant

Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection

Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails

Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber

Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online

Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line

Old School: Postcard mailings to readers, bookstores and organizations
New School: Eblast postcard to thousands using email marketing services like Goodgirlbookclub, BlackGospelPromo, ChristianPRGroup or DetroitGospel

Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via itunes)

Old School: Magazine features
New School: Ezine Features

Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog

Old School: Stigma that self-published books "didn't cut it" and that's why they're not with a major house
New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love - writing!

Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online

Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career

Ministry marketing pioneer, Social Media Expert and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry."

For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her monthly Ezine and teleclasses.

Article Source: http://EzineArticles.com/?expert=Pam_Perry

Help a PR Pro OUT!

2010-02-19T08:42:00.001-08:00

www.pamperrypr.com

Pam Perry, PR Coach celebrate 10 year

2010-02-05T00:58:00.001-08:00

www.pamperrypr.com

Make an on-line slide show at www.OneTrueMedia.com

The Making Of Personality Not Included

2010-01-11T23:54:00.001-08:00

Check out this SlideShare Presentation:

The Making Of Personality Not Included

View more documents from Rohit Bhargava.

2008-12-26T21:00:00.001-08:00

Look for the interview I did with Morris Chestnut on YouTube about the hot new movie. Coming soon....
"NOT EASILY BROKEN" is an uplifting drama about love and family adapted from the book of the same name by renowned pastor and author Bishop T. D. Jakes. Starring Morris Chestnut & Taraji P. Henson.(TRISTAR PICTURES) Rated PG-13. http://ping.fm/DjFOa (trailer)

2008-12-26T20:54:00.001-08:00

Get this book: "David Mathison's BE THE MEDIA is a text and bible on how modern methods permit every person and organization to reach an audience that only a few years ago was reserved for the multi-billion dollar media conglomerates. It is a reference for uninhibited and unlimited methods that use print, computers, and the whole spectrum of devices right at hand in almost every community and household. It shows how to spread ideas without the traditional massive presses, major networks and commercial studios."
- Ben H. Bagdikian, Author, The New Media Monopoly; Pulitzer prize-winning journalist; Dean Emeritus, Graduate School of Journalism at the University of California, Berkeley

BlackNews.com - Christian Authors Connect on New Social Networking Site ChocolatePagesNetwork.com

2008-09-18T23:09:00.000-07:00

BlackNews.com - Christian Authors Connect on New Social Networking Site ChocolatePagesNetwork.com
Detroit, MI (BlackNews.com) - ChocolatePagesNetwork.com, a new online social networking community, allows its member to connect with each other, learn more about the book industry and share personal trials and triumphs in book promotion.

ChocolatePagesNetwork.com founder Pam Perry, said, "Here members will find literary PR experts and fellow authors who are willing to share tips on how to get out there." Perry is a literary publicist, agent and pioneer in the ministry marketing field. Her company, Ministry Marketing Solutions Inc., works with publishers and self-published authors targeting the African American Christian market.

Christian authors, aspiring authors, book club members, book industry professionals, book store owners, freelance writers, graphic artists, journalists, multi-media professionals, publicists and readers will now have the ability to share a platform and connect with one another in a ministry and industry forum.

"The ChocolatePagesNetwork.com site is unique because it is the only site that provides a social media community for people with a wide range of interests and experience in the book industry - while also encouraging members with Christian love and prayer as they market the message of Jesus," said Perry.

As a social media web site, ChocolatePagesNetwork.com lets members interact and connect with similar skills and interests while also expanding their databases of professional contacts.

"There are so many gifted, anointed writers out there just waiting to be recognized by the world," said Perry.

"With ChocolatePagesNetwork.com, people never need give up their hopes and dreams. Our site will take them to the next level, using the power of social networking to get recognized and get connected."

ChocolatePagesNetwork.com also facilitates exposure with industry experts, best-selling authors by giving members the ability to prominently feature contact information and links back to an official web page. There will also be cross promotion on ChocolatePagesNetwork.com with Blogtalkradio.com on The Chocolate Pages Show as well as on other web 2.0 sites such as Myspace, LinkedIn and Facebook.

Promotion on ChocolatePagesNetwork.com will help people gain exposure for their books which will equate with more book signings, sales and speaking opportunities as well as allowing for the exchange of ideas, innovative branding advice and prayer.

"We encourage everyone to promote their talent and their work via blogs, video or by posting a news items or calendar events. Rev. Martin Luther King Jr. had a dream. We are the children of the dream. Our time has come - and this social network is part of what will make it come true," concluded Perry.

The social network, run through ConnectPlatform.com, is available at: www.ChocolatePagesNetwork.com

Women of Excellence 2008

2008-09-11T20:09:00.000-07:00

Women of Excellence
50 Women of Excellence honored at the Gem Chrystal Johnson

High-heeled decorated chocolate shoes were the signature trademark of the Women of Excellence high tea celebration last Friday at Detroit’s Historic Gem Theatre.

Fifty of Metro Detroit’s professional women were celebrated and awarded with engraved serving trays and decorated chocolate shoes provided by National City Bank, the presenting sponsor.

From Detroit’s Chief of Police Ella Bully-Cummings to Congresswoman Carolyn Cheeks-Kilpatrick these women represented the professionals in our community who continue to strive for excellence.

These African-American women were nominated for their dedication, integrity, high standards, proven records of success, contributions, and unwavering courage as leaders in the African-American community.
Beautiful teacups and fresh flowers graced the tabletops while the women were pampered with champagne, refreshments and decadent deserts. The Michigan Chronicle along with National City, McDonald’s, Global Hue, Carol’s Daughter, Mercedes Benz, Green Room Spa, Mahogany Tasters, Korbel and MGM Grand Detroit Casino produced the special event.

“As we continue to strive for excellence, despite these peculiar times we are living in, let’s remember that we are all women of excellence,” said Cheeks-Kilpatrick.

Detroit’s famous on-air personality, John Mason emceed the event that included more than 150 guests of the honorees.

“We celebrate the Women of Excellence in our community because they are courageous, extraordinary and uphold the highest levels of conviction,” said Karen Love, Chief Operating Officer of the Michigan Chronicle. “We have a sanctuary of professional women in Detroit who continue to help build a community of pillars and for that we are proud.”

This event will mark an annual celebration of such women in Detroit. These women have helped to build, fortify and propel Detroit to its Renaissance. They strut their stuff, wielding their power to build bridges, filling gaps that fortify the community. In the words of Oprah Winfrey, “Though I'm grateful for the blessings of wealth, it hasn't changed who I am. My feet are still on the ground. I'm just wearing better shoes.” This message was given to the women with their decorated high-heeled chocolate shoes; representing their grace, grandeur, power, elegance and style.

The 2008 Women of Excellence are:
Pamela Alexander, Director, Community Development, Ford Motor Company Fund and Community Services; Jocelyn Allen, Senior Communications Manager, OnStar; Roberta C. Archer, Judge, Michigan's 36th District Court; Lenora Ashford, Principal, Lewis Cass Technical High School; Christine Beatty, Chief of Staff, City of Detroit; Emma Bell, Chairwoman, Michigan Women's Commission; Delores Bennett, Executive Director & Founder, North End Youth Improvement Council; Carolyn Bogerty, Vice President of Human Resources, American Laser Centers; Betty Brooks, Vice Chairman, Brooks Group International; Ella Bully-Cummings, Esq., Chief of Police, Detroit Police Department; Connie K. Calloway, Ph.D., Superintendent, Detroit Public Schools; Vivian Carpenter, President, Supreme Communications; Carolyn Cheeks-Kilpatrick, Congresswoman, State of Michigan- 13th Congressional District; Georgea Cole, Domestic Violence Home Director, Victory Outreach Detroit; Wanda Cook-Robinson, Superintendent, Southfield Public Schools; Frankie Darcell, Radio Personality, Mix 92.3; Linda D. Forte, Senior Vice President of Business Affairs, Comerica Bank; Marilyn French Hubbard, Corporate Vice President, Organization and Community Partnerships, Henry Ford Health Systems; Brenda Gilchrist, Marketing Outreach Representative, Detroit Medical Center; Carol Goss, Chief Executive Officer, Skillman Foundation; Karla Hall, Manager, Corporate Contributions & Community Involvement, DTE Energy; Delora Hall-Tyler, President, First Media Group; Barbara Hannah, Obstetrician/Gynecologist, Women's Center/Health Care Physicians, PLLC; Kim Harris Jones, Vice President & Chief Controller, Chrysler L.L.C.; Joyce Hayes-Giles, Senior Vice President, Customer Service, Detroit Edison and Michigan Consolidated Gas; Deborah Hunter-Harvill, President, National Alliance of Black School Educators; Diana Jones, Vice President of Community Affairs, Blue Cross Blue Shield of Michigan; Janie Kinloch, Triumph Church; Nicole Y. Lamb-Hale, Managing Partner, Foley & Lardner, L.L.P.; Denise Langford-Morris, Judge, Oakland County Circuit Court; Brenda L. Lawrence, Mayor, City of Southfield; Denise J. Lewis, Partner, Honigman Miller Schwartz and Cohn; Bella Marshall, Chief Operating Officer, Wayne County; Patricia Maryland, Dr.P.H., President and Chief Executive Officer, St. John Health; Juanita Moore, President and Chief Executive Officer, Charles H Wright Museum of African American History; Carmen N'Namdi, Principal, Nataki Talibah Schoolhouse of Detroit; Juliette Okotie-Eboh, Senior Vice President, Community Affairs and Administration MGM Grand Detroit Casino; Pam Perry, Chief Visionary, Ministry Marketing Solutions, Inc., Annette Rainwater, President Emeritus, National Congress of Black Women; Vivian Rogers Pickard, Director, Corporate Relations, General Motors; Suzanne F. Shank, President and Chief Executive Officer (Partner), Siebert Branford Shank & Co., L.L.C., Jennifer Smith, Director of Multicultural Marketing, Pepsi Bottling Group; Angela Spencer Ford, Vice President of PR & Events, GlobalHue; Linda Swanson, Executive Vice President, Swanson Funeral Home, Inc.; Lorna Thomas, M.D., Dermatologist; Kimberly Trent, Director, Governor's Office SE MI State of Michigan; Rhonda Walker, TV News Anchor, WDIV- Local 4; Kimberlydawn Wisdom, Surgeon General, State of Michigan; Sophie Womack, Vice President of Medical Affairs, Detroit Medical Center; Jacqueline Woods, Director, Motorcity Casino.

Marilynn Griffith's New Book: Rhythms of Grace

2008-07-31T19:03:00.000-07:00

CAN GRACE GIVE NEW LIFE TO A DANCER’S FORGOTTEN DREAMS?

In a gritty new book from the popular author with a growing African American audience, Marilynn Griffith introduces readers to Grace Okoye, a promising young dancer whose career was cut short by a brutal assault that left her scarred for life. Twenty years later, when her past gets in the way of her happiness, she heeds the invitation of her dance instructor and returns home to help hurting children and rediscover the rhythms of grace. What she doesn’t expect is to meet a man who already seems to know her beat. But for all they share in common, the biggest thing in Grace’s life is noticeably absent in his—faith. She’s finally found the love of her life, but can she choose between him and God?

In Rhythms of Grace (Revell Books, ISBN 978-0-8007-3278-3, Paperback, $12.99), Griffith’s real but redemptive style offers a positive addition to urban fiction where strong characters overcome their broken pasts and inspire readers.

Do you Click? Networking is key to PR - The PR Distinction!

2008-04-25T17:05:00.001-07:00

Networking is love in action (see 1 Corinthians 13). The master networker, best-selling author of “Success Runs in Our Race” and publisher of the Success Guide, George C. Fraser said, “I think success really involves the situations you get yourself into and the people you meet. No one can be successful by themselves. It’s the relationships that you develop with the people around you. Throughout my life, I’ve had people who helped me do better.”

Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of “Click.”

The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify ONE ANOTHER. Sounds like networking to me.

Nobody gets to the highest peaks without help of others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communicating is the key. Don’t ever get too busy to share information or your wisdom.

Gospel Today - History & Mission

2008-04-11T22:15:00.000-07:00

Gospel Today - Publisher is Teresa Hairston, my mentor and friend

It is the mission of GOSPEL TODAY MAGAZINE to provide a quality publication for the Urban Christian Community that informs, inspires, educates, and empowers. The content of GOSPEL TODAY MAGAZINE includes profiles of inspirational subjects, news coverage of events, information and helpful counsel.

Gospel Today Magazine began in 1989. It was originally called THE GOSPEL SCORE, and was a newsletter designed to provide information about Gospel music to a national audience. Teresa Hairston, the founder of the company, had a vision to impact the world with positive information about the Gospel community.The mission of Gospel Today is: “to inspire, inform, empower and educate people toward godly standards of excellence in their daily lives.”

1989, Hairston, a divorced mother of three small children, raised a meager investment of $300. to start the four-page newsletter that she distributed to about 500 Gospel industry “insiders.” That newsletter has now grown and evolved into Gospel Today, an internationally distributed magazine reaching 250,000 people. She has also expanded the company to include several ancillary products. Hairston is recognized as a leader in her field and has built a positive rapport with many other ministries and industry leaders.

History of Gospel TodayBetween 1991 and 1993, SCORE grew from a newsletter into a glossy magazine and increased its advertising and distribution base (newsstand and subscription) significantly.In 1992, SCORE began focusing more on consumer issues in Gospel music; SCOREBOARD, an industry-specific trade publication, was launched.In 1994, SCORE Magazine was retitled Gospel Today and SCOREBOARD was retitled Gospel Industry Today. Gospel Industry Today was absorbed into Gospel Today in 2005.

Between 1995 and 2005 Gospel Today underwent the following changes:

Refocused editorial content from Gospel music to Christian lifestyle

Redesigned the magazine to be newsstand competitive.

Increased marketing efforts; formed strategic alliances with progressive international ministries

Expanded distribution in mainstream outlets (Wal-Mart, Barnes & Nobles, B Dalton, Blockbuster, etc)

Launched Gospel Today TV as a marketing tool for Gospel Today Magazine.

Relocated offices from Nashville, TN to Atlanta, GA (2002)

Increased brand recognition by assisting in the launch/sponsorship of Gospel Heritage Foundation, a not-for-profit organization dedicated to the preservation and perpetuation of the Gospel Heritage. In 2003, Gospel Today was selected as the OFFICIAL MAGAZINE for T.D. Jakes’ MEGAFEST. The largest Christian Festival in the world. During the next three years, Gospel Today was re-selected. Over 100,000 attendees of MEGAFEST receive a free copy of Gospel Today, as a part of the partnership.

In 2004, Gospel Today restructured it’s advisory board to include key Christian leaders around the country. The new leaders consist of major pastors and organization leaders.

www.MinistryMarketingSolutions.com

Love from my friends.....

2008-04-11T16:02:00.000-07:00

“Pam Perry is the consummate PR professional. She has extensive public relations experience and has carved out a niche for herself with Ministry Marketing Solutions and puts a stamp on everything she does with class and grace. I first met Pam Perry years ago as an intern and was delighted to learn from an expert. She is at the top of her game with the level of results that she delivers to legions of clients all across the US. Mrs. Perry not only delivers results, she exceeds expectations and is capable of handling tasks in any industry with ease. She comes highly recommended and is one of the outstanding Publicists not only in metro Detroit but beyond.”
Lisa .Wilmore, President, Publicist, The Wilmore Agency
“Pam really is a master connector. Within 5 seconds of listening to someone speak on what they are passionate about, she can get them connected with at least 5 other people that can assist them in marketing and attaining their dreams.”
Leah Hubbard, Owner, Wise Administrative Associates

Pam Perry is a consummate professional who not only provides a much needed service, she is a trailblazer. Pam has taken her marketing expertise and her love of ministry and combined the two to create a marketing powerhouse. She provides excellence in service, no matter who you are. Established authors as well as up and coming authors will always receive the individual attention that they deserve. I highly recommend Ms. Perry for all of your marketing needs.”
Jackie Moore, Life & Health Producer/Executive Assistant, Colonial Life
“Pam Perry is the consummate networker. We worked on several projects together for National Association of Black Journalists. She understands the power of networking to make things happen. If I need to connect with someone, I'm pretty sure that Pam can help. You've heard of six degrees of separation? Pam is at about a .5 degree of separation from most folks. A great trait for a marketer to possess!”
Rhonda Welsh, Community Relations/Public Relations, St. John Health

“I simply adore Pam! She is absolutely THE BEST at getting quality publicity for you and your Christian book or novel. How she does it with only 24 hours in each day is still a mystery to me! She is in-the-know, talented, well-connected, creative, and relentless about helping you to promote your work. She's a fierce marketer, but Pam is such a sweetie at heart! She is an extremely loving and generous person. Pam pours out her heart and soul into every project she works on and every person she works with. You cannot go wrong having her working for you.”
Genikwa Williams, President & Founder, Jordan Media Group

Christian Fiction Trail Blazer - The Chocolate Pages Show- Featuring Stacy Hawkins Adams and Tia McCollors

2008-04-03T17:53:00.001-07:00

MTM International Home Page

2008-03-26T22:41:00.000-07:00

MTM International Home Page Dr. Pat Bailey (Author of Women's Risk Takers)

One of my favorite authors. She is no joke!

Bloggers and Blogging Can Create Publicity for Your Book or Ministry

2007-11-20T21:40:00.001-08:00

Authors should know that there's a gold mine online!

What's all the talk about Blogs? What's a blogosphere?

Well, it's another vehicle to "get out there."

When I coach authors, I ask them if they have a blog. Then I ask them if they even subscribe to other blogs or even read and comment on other blogs. More times than not they answer, "No. Why?"
Are you blogophobic? Are you one of those people that "don't get it" when it comes to blogging, social media and the constant internet chatter?

Whether you love or hate technology, it's something we all must deal with. And if you're in business, have a ministry or want to be noticed as an author or artist - a blog is a "must have" if you want to be relevant and extend your brand.

A blog (short for web log) is a type of website that functions as an online journal, with the most recent entry displayed first.

As recently as ten years ago, blogs didn't exist. It's estimated that there are between 50 and 100 million blog readers in the U.S. And according to blogworldexpo.com, Blog readers average 23 hours online each week.
An essential aspect of social media is the idea of staying connected and communicating with an audience. Blogs are about two-way communication - because when you write a blog entry, people can comment. Hence, blogs led the "Web 2.0" revolution!

Besides, blogging is fast, cheap and can be fun! It's a way to put your personality on display - frequently!

Nickcole Byrd, an ordained minister at Higher Dimension church in Houston, Texas and author of "The Purple Book of Success" says, "Blogging is a creative and surefire way for people to experience you, your service and or product. It allows readers to take part in my world as it relates to empowerment and leadership. As a writer it provides a canvas for me to further develop concepts and ideas for future writing endeavors. Blogging creates an infallible opportunity to leave a writing legacy."

If you already have a traditional website, you can start a separate blog. There are programs that will automatically display your blog posts on your website. Even if you already have a traditional website, you can still add content pages to your blog to make it more like a website. Nickcole Byrd creates "blogsites" for ministries. This is a blog that functions as website but is really a Wordpress blog. She can also attach the blog to a current website too. (This will increase your Search Engine Optimization automatically too.)

Byrd created Ministry Marketing Solutions' website which is really a "blogsite." She set it up and we update it without any help. No technical skills needed! That's the beauty of a blog. Anyone can do it!

Each of the entries or articles is called a "post" and the posts are usually updated once or twice a week. They are never long posts (about 300 words). Sometimes posts are lists of favorite things or links, a video from Youtube, a comment on current events or an interesting photo with a tag line.

Whatever you are passionate about, that's what you blog. Before you set up your blog, think about what you like most - do you want to write opinion, teach theology, do videos, create conversation, or just have a place share your creative content - songs, sermons, devotionals, etc. It's your blog - there are no rules!

"To connect with audiences today, you need to stop pushing your message out and start pulling your customers in with good content that spreads like a virus via social media. And there is no better tool for this than the blog, said Byrd.

"Blogging gives aspiring entrepreneurs, ministries and authors a strategic way of marketing and influencing buyer's decisions to buy their product or buy into your ideas. When you post good content, it's a key way to position yourself as an expert and thought leader. Websites give your validity online - but blogs build your brand and connects to your core audience consistently," concluded Byrd.

Make your PR stick, blog on and make it viral!

Ministry marketing pioneer, Social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry." For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com. She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show on Blogtalkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her podcasts, Ezines and teleclasses.

Article Source: http://EzineArticles.com/?expert=Pam_Perry

TV Placment Secrets & tips from Bulldog Reporter

2007-04-05T18:29:00.000-07:00

TV Placement Secrets

Get to Know Your Local Station’s Public Affairs DirectorVolume 5, Issue 1, January 2005

“I’m shocked at how poorly PR folks pitch local TV stations,” says Akilah Monifa, director of communications at CBS 5/UPN in San Francisco. “PR people tend to pitch print media better than they do us,” she adds. “TV seems to be a mystery to them.” Monifa shares these quick tips to enlighten her PR peers, and also reveals several easy ways to score coverage on your local TV network:

1. Target the right person—get to know the assignment desk. “PR people think they’re golden if they get their information to a news director, an anchor or even a reporter,” she says. “Those people are not the primary gatekeepers at most news stations, which tend to be assignment-desk driven. In fact, a reporter is never going to see your copy. So the key is to make sure the assignment desk gets your newsworthy information in a readable format. Stories work their way upstairs from there.”

2. Puree your press releases—use email instead. “Another myth is that a pile of press releases is brought into an editorial meeting and that the best ones are discussed to help decide which stories get covered,” says Monifa. “This comes from watching too much TV—it doesn’t happen that way,” she laughs. “The truth is the assignment desk staff are the only ones who see your copy—and they usually want it via email. Include only your contact information, who you’re pitching to, what newscast or segment you think might be a good fit and what the story is. Remember that TV isn’t really an in-depth medium. They don’t want to see a lot of background. They want the facts and visuals that help tell the story. That’s it.”

3. Look behind the curtain—demystify TV with a visit to the studio. “When PR people deal with print media, they try to meet reporters over coffee or tea. But I don’t see that happening in TV. I think PR people are scared to step foot into the studio.” Her advice: “Most stations will let you sit in on a news broadcast or during the taping of a public affairs show. So call and ask to take a tour or to meet the people on the assignment desk. Just call the public affairs or corporate communications person at the outlet—we’ll introduce you. There’s no excuse for not doing this.”

4. Think “earned” media—not nightly newscast. “Public affairs shows, original local programming, sponsorships and even PSAs are all easy options for getting your message out there,” says Monifa. “But they’re all overlooked by PR people who are focused on getting past this specific producer or onto that particular news segment.” Her advice:Partner with the press. “There are a lot of media sponsorships available with your local TV station,” Monifa assures. “For example, we recently sponsored the AIDS Lifecycle Ride. They were dissatisfied with their volume of news coverage in the past, so they asked us to be a media sponsor. The result was that we created and ran PSAs for them. But we also did a live broadcast with our medical reporter from the road during the ride. They wouldn’t have gotten any coverage if they had merely sent a release. But because they partnered with us, they earned live coverage for seven days.”

She offers this suggestion: “Research what your local station is interested in with regard to sponsorships and civic or community involvement. Visit the site and click on the sponsor links. From there, approach the director of public affairs or communications. People in these positions are going to help you if you’ve done your homework and can show that your PSA or partnership is a good fit. If your station doesn’t have a public affairs director, then talk to the general manager.”

Pinpoint public affairs shows. “Most stations have at least one public affairs show,” says Monifa. “These are actually mandated by the FCC. In our case, we have half-hour public affairs shows that run in two segments on Sunday, at 8:00 a.m. and another at 6:30 p.m. The good thing about pitching these programs is that you get more exposure. For example, compare nine minutes on a panel with Jesse Jackson discussing community affairs to thirty seconds on a weekday newscast.”

Her advice: “Offer community affairs angles for your local station’s public affairs shows. Again, your best bet is to call the public affairs director or director of communications—not the newsroom.”Pitch original programming. “Most local stations also run at least some original programming, which is typically easier to [get on],” assures Monifa. “For example, we have a program called ‘Evening Magazine,’ which runs five days a week from 7:00-7:30 p.m. We’re always looking for more information and segment ideas. We also have a show called ‘The Raw Deal,’ where a consumer reporter talks about consumer issues in the Bay Area.”Her advice: “Dig deeper than the nightly newscasts. If you have a fundraiser, for example, you’ll get more play on ‘Evening Magazine.’

Similarly, our last three segments were profiles of people who survived the Japanese internments—so think outside the news box.”

In addition: “Getting onto original programming can drive wider coverage,” Monifa assures. “For example, we had Jesse Jackson and Walter Cronkite on. That got piped into the local network and then the national news.”

The Importance Of Publicity In The Music Industry

2007-03-05T21:17:00.000-08:00

PR in Gospel Music By Phyllis Caddell-M

Music professionals recognize that a well-conceived, well-executed publicity plan is a valuable and integral part of an artist’s career schematic.

Publicity and recognition are vital for a number of reasons, not least of which is the state of competition in the music industry. It exists in every aspect of the business: the competition is stiff for radio air time, TV slots, and the public’s purchase dollar for concert tickets and recorded music.

A well-rounded publicity approach can be tremendous in cutting a path through competition. Exposure in the print and electronic (TV) media, for example, can favorably position the artist and thus enhance product sales. Similar publicity can also boost the volume of business at a recording studio or provide information that may incline an artist to sign with a particular label.

Recognition is a key element. Consumers who have only been exposed to the music of a new artist via radio, for example, are normally not that eager to go out and buy the CD. But if the same consumer has also read about the artist in their local newspaper or national magazine, they are often much more prone to make that all-important purchase decision.

Building up a “psychological imprint” of recognition and familiarity is imperative in developing a new artist. It’s also essential to the longevity of an established artist's career. Similarly, public perception that is enhanced by media exposure can help define a “great” record label or an “in” studio - separating them from the pack.

The viewpoint and insight provided by feature articles in newspapers, magazines, and TV talk show appearances play a crucial role in other ways. Information about an artist’s musical, social, spiritual, and political outlook can be of immense interest to a fan or consumer and again can lead to a buying decision.

Media exposure can also be valuable for non-performing and corporate clients. Recording artists cannot be expected to have an interest in a particular producer or songwriter unless they’ve read about the person in some way. So publicity in trade and technical publications as well as entertainment publications offers a vehicle through which people on the production side can reach their market.

To generate a significant amount of good publicity a well-crafted press release distributed to a media list will rarely be enough. That is only part of the process. Just as the salesperson cultivates a territory, for PR the environment is studied and preconditioned, the approach carefully developed. And like sales, you have to tell the consumer what you’re going to tell them, tell them what you want them to hear, and tell them what you just told them.

A message to be received under the best of all circumstances must be presented to an audience ready and willing to hear it, well stated and with enough consistency and follow-through to make certain that its impact and effects register.

In order for your publicity efforts to be consistently effective you must have the eye, ear, goodwill, and current phone numbers of media outlets.

In addition, integrity and ethics play are a major factor. No matter how bad you want to be on the cover or the featured story in a publication, never fabricate the truth or manipulate a situation to where it could be interpreted as a bribe. Ethics and integrity are rarely assumed, and the nature of the media is to be wary of those who ask for coverage. Getting around this is simple but it comes with time. Your job is made significantly easier when your ethics and integrity are beyond condemnation. This status comes from you having created relationships with the media and from building a reputation.

Information is an essential PR tool. You cannot effectively disseminate and manage information if you do not have the right information. Before embarking on an effort to publicize, you must know where and how you fit into an overall plan; what, if anything, else is being presented relative to the same subject (advertising, direct mail, promotional literature); and what, if anything, has been or is being done within your genre that might affect your publicity efforts.

Bottom line - exposure through publicity leads to increased business and revenue.

Phyllis Caddell is CEO of Pc Public Relations & Management, Inc. launched in 1995. She is the author of “Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist,” and the DIY Publicity Newsletter. For more information go to www.phylliscaddell.com

My colleague and friend. Buy her book. It's a blessing! Pam Perry
www.Ministrymarketingsolutions.com

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