Oprah Winfrey and Tyler Perry Crown Kelly Ripa and Michael Strahan "King...

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Telephone Playback of the "State of Christian Publishing & Promotion"


Playback Dial-in Number: 1-605-475-6318


Playback Access Code: 493501#

(expires Dec. 15th)

To Your Superstar Success,
Pam Perry, PR Coach

1,000 True Fans: David Mathison interviews Kevin Kelly (1 of 4)

15 Church Marketing Ideas - Market Your Ministry with Excellence

15 Church Marketing Ideas - Market Your Ministry with Excellence

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond

Visit me at www.PamPerryPR.com too!

Pam Perry PR Coach - Tips to Get Publicity & BUZZ

Reporter to Blogger. This is how we do it.

A PR Colleague, Joan Stewart, has seen a lot of changes in the journalism field and the public relations industry. The strong, smart and social media savvy survive. If you are a reporter and want to take the leap and leave your gig and create a career as a blogger - read on.

It can be done. But it will take some chutzpah - and patience. The religion editor at the Detroit Free Press left his job to start a blog - and has not looked back since. All it really takes is GOOD CONTENT...which begats traffic.

PR folks are now Social Media Strategists...and PR Coaches. Times change. We must change with them. Thoughts? SEE www.perrywilliamson.com

Amplify’d from publicityhound.net

By the time Jim Hopkins left his job as a reporter and editor for USA Today on Jan. 10, 2008, he had already built up a respectable following at the snarky blog he published about his employer, Gannett Co., anonymously. Called simply Gannett Blog , it kept employees of the largest newspaper company in the United States up to date for two years on almost any work-related topics, from executive compensation and ad rate increases to ethics issues and the revolving door at individual papers. In an industry pummeled by shrinking ad dollars, a dying reader base, and competition from online news sources, there was no shortage of topics. But there was no gossip, no inside dirt, no office politics—and no “official” affiliation with the company. Instead, Hopkins relied on published reports and information he uncovered from public documents. His loyal readers provided a steady stream of leads and tips, most anonymously. The day after he took a buyout and a 40-week severance package, Hopkins identified himself as the writer of the blog. He kept commenting on everything Gannett and providing updates on budget cuts and layoffs. The sources kept surfacing. The blog kept growing. But Who Will Pay the Bills? When the severance ran out, it was time to start asking readers for donations. That first year, Hopkins set a goal of $6,000 revenue per quarter from the blog. At first, the donations trickled in. Some included notes. Many arrived as cash in his mailbox with no indication of who had sent them. Thinking he was a tad too overly ambitious, he revised his quarterly goal to $4,000 and surpassed it in 2011. He made $5,000 in donations and $11,000 in Google Adsense revenue. He accepts cash, checks and recently started accepting PayPal payments. You can’t help but notice the little photos of credit cards placed under PayPal’s “Donate” button on the right side of his blog. He even encourages recurring payments for people who don’t want to hassle with multiple contributions and all those postage stamps and PayPal transactions: And he’s turned his appeal into a sort of game where he keeps readers updated on how close he is to reaching his goal. “Whenever someone gives me money, I post a note saying that,” he said. They’re accompanied by little photos of dollar bills and headlines like “In an envelope with no address: $60″ and “In the final stretch: another $100.” “One of my readers said I should start posting those.” Those seeds he’s planting lead to more contributions. “It’s like one of those telethons where they have a running total and say ‘Here’s how much we’ve raised…’” Keep Milking the Cow That’s in the Barn Hopkins says offering recurring payment is important because online marketers must make it as easy as possible for people to part with their money. “The more obstacles there are for people to give you money, the less likely they are to do it. Obstacles can be something as small as having to click on a couple of links. You have to give them as many ways to donate as possible.” Indeed. The nonprofit fund-raising arm of Wikipedia gives visitors to its website 9 ways that people can donate to the Wikimedia Foundation. Hopkins offers space in the banner ad at the top of the blog for $150 a month. But so far, no takers. “I thought there would be interest from financial advisors who handle retirements and rollovers, and from labor attorneys because lots of (Gannett) people think they’re victims of age discrimination. “ Advertisers might want to look twice at his blog’s monthly stats: From 10,000 to 15,000 visitors. 225,000 to 250,000 page views. About 100 posts. Last year alone, the blog received 28,000 comments. These days, the 54-year-old San Francisco resident spends from 25-30 hours a week blogging and says “it’s as much a hobby as it is a source of income.” When I asked him how he’d respond to blogging purists who disdain any type of promotion at blogs, especially blatant requests for money, Hopkins said: ”I don’t have any problem with it for the simple reason that I offer a quality product and it’s entirely reasonable to expect people to pay for it. I make it entirely voluntary. There’s nothing wrong with asking. If you ask, some people will give.” He also said the running tally shows his audience—mostly current and former journalists—the challenge of being an online publisher in 2012. “They can see what economic survival is all about.”

pam perry's Amplify | Amplify.com

Your Personal Brand - With Amanda Miller Littlejohn (Public Relations Vi...

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How to Use Twitter to Promote Your New Book (or Other Product) | Michael Hyatt

How to Use Twitter to Promote Your New Book (or Other Product) | Michael Hyatt

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

CNN Piers Morgan gets "walked out on" by Christine O'Donnell

Did you see the recent video of CNN’s Piers Morgan as former GOP
Senate candidate Christine O'Donnell walked out in the middle of
the interview? It wasn't pretty. VIDEO: http://bit.ly/q6CrFu

People have been asking, and this is where it went terribly wrong.
http://t.co/JwfRqcu

Let's hear your interview thoughts via Facebook, Twitter or LinkedIn.

To your continuing media success!
Gayl

Gayl Murphy Productions, Inc. l Hollywood,  CA  USA
Showbiz and Media on TV, Radio, Print and Online!
Email: Gayl@InterviewTactics.com l Ph: (01) 323-417-5172

Author: “Interview Tactics! How to Survive the Media Without
Getting Clobbered!” http://InterviewTactics.com

Available at Paley Center for Media, BH...http://PalyCenter.org
Also for Kindle, Nook, SonyReader and iReader

“What Sells in The Media is YOU!” http://bit.ly/jaHPyU

Twitter http://twitter.com/gaylmurphy
Facebook http://on.fb.me/eo4VPs


SEO + Publicity + Social Media = ?

Video:How Search and Social Have Changed PR

Craig Daitch, Social Media Manager For Ford Motor Company. AdAge Blogger

Pam Perry: Samsung Galaxy Tablet Review

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visit: http://www.blackgospelpromo.com/predesign/pd1943.htm

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7 Social Media Strategies by Pam Perry, PR coach

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7 Social Media Strategies by Pam Perry, PR coach

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Brian Solis Interview: Social Media & Influence Marketing

SEO + Publicity + Social Media = ?

Avoid These Ten Common Press Release Mistakes

Writing a press release is a lot of work and depending on how you distribute it can be a lot of money. Make sure that you get the most value for your press release by writing it properly. If you create an interesting and well written press release you will have much better results than if you write something that is filled with errors and mistakes.

Here are 10 common press release mistakes to avoid if you want your release to be effective.

Grammatical and Spelling Errors - Each press release you write is representative of your company. Make sure that you are getting the right message across by proofreading your work extensively. Make sure that it is free from grammar and spelling errors. Once you have looked over it several times, get someone else to proof it as well to ensure that you haven't missed anything.

A Bad Start - The headline is the first thing that a reporter will see as they browse releases. Make sure that your headline sells yours. It should be interesting and should capture the reader's attention. Spend a little time on your headline, since a bad headline could mean that your article will never be seen.

Way Too Long - News is supposed to be quick and too the point. Your press release should easily fit on a page. If it seems like your information won't fit, keep revising until it will. You will be surprised by how much information you can fit into 500 words.

Wrong Tone - Write in the first person. Don't use words like he and she or it. Make sure that your release comes alive by using personal words like I or the name of the person that is being written about.

Too Much Jargon - In a press release, any jargon is too much. You aren't writing to people in your specific industry, you are writing to the world. Use simple terms that can be understood by anyone.

Reads Like an Advertisement - Remember that you are reporting the news. You aren't creating an ad for your company. A great press release will bring business to your company, but it will do it using a more indirect approach. Make sure that you provide plenty of interesting information that will entice a reporter to want to report your news. They are a reporter not a sales person.

Mean or Derogatory Statements - When writing a press release, remember to be nice. Don't say anything negative about anyone else. Focus on your company and your achievements rather than stating why you are better than others or why others are not good companies.

Excessive Use of Capitalization - Capital letters belong at the beginning of sentences and the beginning of names. Do not use capital letters for emphasis or exaggeration. This will lead to your release being disregarded. It is difficult to read and will appear very unprofessional as well. Use standard rules of capitals, punctuation and spelling.


Long Sentences - Your sentences should be short and too the point. If you write a sentence that rambles on and takes up multiple lines, consider revising it. Short sentences are easier to read and more effective.


Lies or Exaggerations - The newspaper is looking for actual, factual news. Don't fill your release with statements that aren't true. If you having a 10% off sale, don't try to claim that the entire store is half off.

By avoiding these common mistakes your press release will be much more effective. Who knows it might just be picked up by several media outlets which will mean big publicity for your business.

Jason Kay recommends you compare press release distribution services by reading reviews and ratings of the best press release services

Article Source: http://EzineArticles.com/?expert=Jason_Kay 

Publicity Coach Dan Janal answers question "Can a newbie get on TV?"

The Swag of Social Media by Pam Perry

SEO + Publicity + Social Media = ?

BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

Everyone wants FREE Publicity. This will show you how to work with Social Media "pres" to get buzz. It's all about PR 2.0 - quit trying to get on TV and learn how to leverage social media and go direct to your audience. Be authentic. Be consistent. Be relevant. And get the PRIZE. www.pamperrypr.com

BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

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