The New Community Rules: Marketing on the Social Web - by Tamar Weinberg

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness

* Learn the art of conversation marketing, and how social media thrives on honesty and transparency

* Manage and enhance your online reputation through the social web

* Tap into the increasingly influential video and podcasting market

* Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Links

Read interviews and more about The New Community Rules

• The author, Tamar Weinberg, introduces The New Community Rules on her blog.
• Dan Schawbel interviews the author about social media marketing and brand awareness.
• Paul Terry Walhus of spring.net interviews Tamar Weinberg about blogging and social networking in a 45 minute video.
• At the 2009 South by Southwest (SXSW) festival, Derek Overbey chats with Tamar about her book and Twitter.
• Dave McClure, entrepreneur and social media expert extraordinaire, shares the foreword to the book.
• Expert Internet marketer Lee Odden reviews The New Community Rules.
• The Microsoft Advertiisng Blog interviews Tamar on social media marketing and the future of this phenomenon.
• Gretchen Rubin of The Happiness Project has a happiness chat with the author.
• Jason Falls of Social Media Explorer writes an in-depth review of the book.
• Jonathan Fields interviews Tamar Weinberg and a special guest about the book and social media.

• Don Holloway reviews The New Community Rules.
• Mike Coulter introduces the book via video.
• Social media leader Chris Brogan calls The New Community Rules a must-have for marketing pros
• Kit O'Toole offers her thoughts about The New Community Rules.
• Ruud Hein discusses social media and more with Tamar.
• Anita Campbell talks about how The New Community Rules can help your small business.
• Samir Balwani offers his first impressions of the book.

• Your Online Go To Gal says The New Community Rules is a great social media read.
• Dallas J. Marks read The New Community Rules on his iPhone and shared the experience on his blog.
• Debbie Hemley calls the book an "enthusiast's dream."
• Helen Gallagher talks about the book.

• Research Impact talks about the book.
• WiserEarth calls The New Community Rules the book on social media.
• Daniel Scocco reviews the book and features the table of contents.
• The New Community Rules has joined the ranks of the best social media marketing books available, according to Deirdre Breakenridge.
• Deni Kasrel writes a great in-depth review of The New Community Rules.
• A New Digital Decade introduces the book to the blog's readers.
• Beth Kanter republishes the Wiser Earth review and adds her thoughts in a short snippet up top.

Book Review: The New Community Rules - Marketing On The Social Web from ruben quinones on Vimeo.

• Darren Rowse highlights the book on his very successful Problogger.net community.
• Ann Handley says that The New Community Rules is one of the few books she has on her nightstand.
• YouTube user Scott Meis (above) offers a great video review of the book.
• Lois Geller loves the book.
• Tamar talks about social media and the variety of websites out there on the September 25th edition of the Tony Walker Show, 1370 AM in Northwest Indiana/Chicagoland area.
• NowSourcing recommends the book.

• Jon Hume takes a good look at The New Community Rules in a solid writeup.
• Practical eCommerce reviews the book, calling it "a comprehensive and example-rich introduction to marketing socially without upsetting community residents.
• Tamar talks about participation marketing with Jon Henshaw of Raven SEO Tools.
• Mihaela Lica calls The New Community Rules the best social media book of the year.
• iProgrammer reviews the book.
• Susan Payton features a videoblog of her review of the book (featured above).
• Sharon Gilor interviews Tamar about the book and translates the answers in Hebrew.
• Preston Ehrler talks about altruism on social media sites and one of his favorite books.

• Shari Weiss talks about 7 key gains of social media marketing as discussed in the book.
• Deni Kasrel recommends The New Community Rules to boost your social media marketing.
• Dave Chaffey says that the book is the best practical social media book out there. Yup, this is how you do it.
• Olivia is excited to read the book! Woohoo!

• The Social Media Guide has a great in-depth writeup of the book and the author.
• Neal Schaffer gives his 10 takeaways for The New Community Rules all for the taking.
• Social Rabbit features a two part review.
• Phil Rosenberg takes a look at the book.

The New Community Rules: Marketing on the Social Web - by Tamar Weinberg


SEO + Publicity + Social Media = ?

Those Golden Days of Publishing are Gone!

In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort - and if they scored enough publicity, they'd become a "best selling" author.

Or at the very least, the author's book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game - and the system was working - until about 2005.

Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the "game changer" and the traditional book publishing and promotion process have become ineffective.

Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now Amazon.com, print-on-demand, viral marketing messages, social media and powerful online communities have leveled the playing field.

Bookstores, agents, fat clunky press kits and publicists scoring traditional media are not the keys to an author's success anymore.

There are tons of self-published or independent books that have made history - and surprised the publishing world. Like The Shack, a Christian novel by William P. Young was originally self-published in 2005. And as of February 2010, over seven million copies in print worldwide, spent seventy weeks holding the number one spot on the New York Times bestseller list, and it continues to remain in the top ten to date.

The success of The Shack demonstrates what word-of-mouth and community networking can do for a self-published book, but more interestingly, the market strength of religious books in the United States, within and without the book publishing industry.

So let's compare old school and new school way of doing things:

Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!

Old School: Book tours
New School: Blog tours & webinars

Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more

Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom - just a blogger blog or WordPress.com blog) Two-way communication!

Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and ebooks

Old School: Media Escort
New School: Virtual Assistant

Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection

Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails

Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber

Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online

Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line

Old School: Postcard mailings to readers, bookstores and organizations
New School: Eblast postcard to thousands using email marketing services like Goodgirlbookclub, BlackGospelPromo, ChristianPRGroup or DetroitGospel

Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via itunes)

Old School: Magazine features
New School: Ezine Features

Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog

Old School: Stigma that self-published books "didn't cut it" and that's why they're not with a major house
New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love - writing!

Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online

Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career

Ministry marketing pioneer, Social Media Expert and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry."

For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her monthly Ezine and teleclasses.

Article Source: http://EzineArticles.com/?expert=Pam_Perry

Love from my friends.....

“Pam Perry is the consummate PR professional. She has extensive public relations experience and has carved out a niche for herself with Ministry Marketing Solutions and puts a stamp on everything she does with class and grace. I first met Pam Perry years ago as an intern and was delighted to learn from an expert. She is at the top of her game with the level of results that she delivers to legions of clients all across the US. Mrs. Perry not only delivers results, she exceeds expectations and is capable of handling tasks in any industry with ease. She comes highly recommended and is one of the outstanding Publicists not only in metro Detroit but beyond.”
Lisa .Wilmore, President, Publicist, The Wilmore Agency
“Pam really is a master connector. Within 5 seconds of listening to someone speak on what they are passionate about, she can get them connected with at least 5 other people that can assist them in marketing and attaining their dreams.”
Leah Hubbard, Owner, Wise Administrative Associates

Pam Perry is a consummate professional who not only provides a much needed service, she is a trailblazer. Pam has taken her marketing expertise and her love of ministry and combined the two to create a marketing powerhouse. She provides excellence in service, no matter who you are. Established authors as well as up and coming authors will always receive the individual attention that they deserve. I highly recommend Ms. Perry for all of your marketing needs.”
Jackie Moore, Life & Health Producer/Executive Assistant, Colonial Life
“Pam Perry is the consummate networker. We worked on several projects together for National Association of Black Journalists. She understands the power of networking to make things happen. If I need to connect with someone, I'm pretty sure that Pam can help. You've heard of six degrees of separation? Pam is at about a .5 degree of separation from most folks. A great trait for a marketer to possess!”
Rhonda Welsh, Community Relations/Public Relations, St. John Health

“I simply adore Pam! She is absolutely THE BEST at getting quality publicity for you and your Christian book or novel. How she does it with only 24 hours in each day is still a mystery to me! She is in-the-know, talented, well-connected, creative, and relentless about helping you to promote your work. She's a fierce marketer, but Pam is such a sweetie at heart! She is an extremely loving and generous person. Pam pours out her heart and soul into every project she works on and every person she works with. You cannot go wrong having her working for you.”
Genikwa Williams, President & Founder, Jordan Media Group

The Importance Of Publicity In The Music Industry

PR in Gospel Music By Phyllis Caddell-M

Music professionals recognize that a well-conceived, well-executed publicity plan is a valuable and integral part of an artist’s career schematic.

Publicity and recognition are vital for a number of reasons, not least of which is the state of competition in the music industry. It exists in every aspect of the business: the competition is stiff for radio air time, TV slots, and the public’s purchase dollar for concert tickets and recorded music.

A well-rounded publicity approach can be tremendous in cutting a path through competition. Exposure in the print and electronic (TV) media, for example, can favorably position the artist and thus enhance product sales. Similar publicity can also boost the volume of business at a recording studio or provide information that may incline an artist to sign with a particular label.

Recognition is a key element. Consumers who have only been exposed to the music of a new artist via radio, for example, are normally not that eager to go out and buy the CD. But if the same consumer has also read about the artist in their local newspaper or national magazine, they are often much more prone to make that all-important purchase decision.

Building up a “psychological imprint” of recognition and familiarity is imperative in developing a new artist. It’s also essential to the longevity of an established artist's career. Similarly, public perception that is enhanced by media exposure can help define a “great” record label or an “in” studio - separating them from the pack.

The viewpoint and insight provided by feature articles in newspapers, magazines, and TV talk show appearances play a crucial role in other ways. Information about an artist’s musical, social, spiritual, and political outlook can be of immense interest to a fan or consumer and again can lead to a buying decision.

Media exposure can also be valuable for non-performing and corporate clients. Recording artists cannot be expected to have an interest in a particular producer or songwriter unless they’ve read about the person in some way. So publicity in trade and technical publications as well as entertainment publications offers a vehicle through which people on the production side can reach their market.

To generate a significant amount of good publicity a well-crafted press release distributed to a media list will rarely be enough. That is only part of the process. Just as the salesperson cultivates a territory, for PR the environment is studied and preconditioned, the approach carefully developed. And like sales, you have to tell the consumer what you’re going to tell them, tell them what you want them to hear, and tell them what you just told them.

A message to be received under the best of all circumstances must be presented to an audience ready and willing to hear it, well stated and with enough consistency and follow-through to make certain that its impact and effects register.

In order for your publicity efforts to be consistently effective you must have the eye, ear, goodwill, and current phone numbers of media outlets.

In addition, integrity and ethics play are a major factor. No matter how bad you want to be on the cover or the featured story in a publication, never fabricate the truth or manipulate a situation to where it could be interpreted as a bribe. Ethics and integrity are rarely assumed, and the nature of the media is to be wary of those who ask for coverage. Getting around this is simple but it comes with time. Your job is made significantly easier when your ethics and integrity are beyond condemnation. This status comes from you having created relationships with the media and from building a reputation.

Information is an essential PR tool. You cannot effectively disseminate and manage information if you do not have the right information. Before embarking on an effort to publicize, you must know where and how you fit into an overall plan; what, if anything, else is being presented relative to the same subject (advertising, direct mail, promotional literature); and what, if anything, has been or is being done within your genre that might affect your publicity efforts.

Bottom line - exposure through publicity leads to increased business and revenue.


Phyllis Caddell is CEO of Pc Public Relations & Management, Inc. launched in 1995. She is the author of “Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist,” and the DIY Publicity Newsletter. For more information go to www.phylliscaddell.com

My colleague and friend. Buy her book. It's a blessing! Pam Perry
www.Ministrymarketingsolutions.com