Friday, April 25, 2008

Do you Click? Networking is key to PR - The PR Distinction!

Networking is love in action (see 1 Corinthians 13). The master networker, best-selling author of “Success Runs in Our Race” and publisher of the Success Guide, George C. Fraser said, “I think success really involves the situations you get yourself into and the people you meet. No one can be successful by themselves. It’s the relationships that you develop with the people around you. Throughout my life, I’ve had people who helped me do better.”

Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of “Click.”

The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify ONE ANOTHER. Sounds like networking to me.

Nobody gets to the highest peaks without help of others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communicating is the key. Don’t ever get too busy to share information or your wisdom.

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