Tuesday, December 28, 2010
Friday, December 17, 2010
|Thursday, 16 December 2010 03:58 PM EST|
| Christian publishing marketing consultant Pam Perry has been named one of the country's best social-media specialists.She was a Top 100 Winner in a competition by the home-based business Web site StartUpNation.com, which identified Perry's Detroit-based Ministry Marketing Solutions among "the outstanding unsung heroes of our economy—home-based entrepreneurs."|
A former public relations officer with The Salvation Army, Perry founded her own agency in 2000 to help predominantly African-American churches, authors and artists promote their events and releases.
A few years ago she began to focus more on helping clients understand how to use social media, from blogs and Facebook to YouTube. In addition to helping run promotional campaigns and events, she teaches churches and individuals how to maintain their own online presence.
"Publishers have been putting more responsibility onto authors to promote their books, but many of them don't know how to do it," she said. "They don't know about blogging and podcasts."
Perry said that following blogs and online updates, she believed that "video will be the next big thing ... not highly produced, but the slice-of-life type of things, with a mobile phone."
Pam Perry among best social-media specialists
Monday, November 29, 2010
The virus that wouldn't leave.
Visit these sites to find activities near you on World AIDS Day.
- Blood: contaminated blood products
- Body Fluids: vaginal secretions and semen
- Breast milk: breast milk of an HIV infected mother is another way to transmit the virus to infants
- Birthing: an HIV infected mother can transmit the virus to her baby at any time during the birthing process, especially if she is not taking medications to prevent the baby from acquiring the virus
- 'Banging': sex of any kind, especially unprotected sex will place you at risk for acquiring HIV
GET IN THE KNOW with Dr. Jeri Dyson: The virus that wouldn't leave.
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you:
* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Read interviews and more about The New Community Rules
- The author, Tamar Weinberg, introduces The New Community Rules on her blog.
- Dan Schawbel interviews the author about social media marketing and brand awareness.
- Paul Terry Walhus of spring.net interviews Tamar Weinberg about blogging and social networking in a 45 minute video.
- At the 2009 South by Southwest (SXSW) festival, Derek Overbey chats with Tamar about her book and Twitter.
- Dave McClure, entrepreneur and social media expert extraordinaire, shares the foreword to the book.
- Expert Internet marketer Lee Odden reviews The New Community Rules.
- The Microsoft Advertiisng Blog interviews Tamar on social media marketing and the future of this phenomenon.
- Gretchen Rubin of The Happiness Project has a happiness chat with the author.
- Jason Falls of Social Media Explorer writes an in-depth review of the book.
- Jonathan Fields interviews Tamar Weinberg and a special guest about the book and social media.
- Don Holloway reviews The New Community Rules.
- Mike Coulter introduces the book via video.
- Social media leader Chris Brogan calls The New Community Rules a must-have for marketing pros
- Kit O'Toole offers her thoughts about The New Community Rules.
- Ruud Hein discusses social media and more with Tamar.
- Anita Campbell talks about how The New Community Rules can help your small business.
- Samir Balwani offers his first impressions of the book.
- Your Online Go To Gal says The New Community Rules is a great social media read.
- Dallas J. Marks read The New Community Rules on his iPhone and shared the experience on his blog.
- Debbie Hemley calls the book an "enthusiast's dream."
- Helen Gallagher talks about the book.
- Research Impact talks about the book.
- WiserEarth calls The New Community Rules the book on social media.
- Daniel Scocco reviews the book and features the table of contents.
- The New Community Rules has joined the ranks of the best social media marketing books available, according to Deirdre Breakenridge.
- Deni Kasrel writes a great in-depth review of The New Community Rules.
- A New Digital Decade introduces the book to the blog's readers.
- Beth Kanter republishes the Wiser Earth review and adds her thoughts in a short snippet up top.
- Darren Rowse highlights the book on his very successful Problogger.net community.
- Ann Handley says that The New Community Rules is one of the few books she has on her nightstand.
- YouTube user Scott Meis (above) offers a great video review of the book.
- Lois Geller loves the book.
- Tamar talks about social media and the variety of websites out there on the September 25th edition of the Tony Walker Show, 1370 AM in Northwest Indiana/Chicagoland area.
- NowSourcing recommends the book.
- Jon Hume takes a good look at The New Community Rules in a solid writeup.
- Practical eCommerce reviews the book, calling it "a comprehensive and example-rich introduction to marketing socially without upsetting community residents.
- Tamar talks about participation marketing with Jon Henshaw of Raven SEO Tools.
- Mihaela Lica calls The New Community Rules the best social media book of the year.
- iProgrammer reviews the book.
- Susan Payton features a videoblog of her review of the book (featured above).
- Sharon Gilor interviews Tamar about the book and translates the answers in Hebrew.
- Preston Ehrler talks about altruism on social media sites and one of his favorite books.
- Shari Weiss talks about 7 key gains of social media marketing as discussed in the book.
- Deni Kasrel recommends The New Community Rules to boost your social media marketing.
- Dave Chaffey says that the book is the best practical social media book out there. Yup, this is how you do it.
- Olivia is excited to read the book! Woohoo!
- The Social Media Guide has a great in-depth writeup of the book and the author.
- Neal Schaffer gives his 10 takeaways for The New Community Rules all for the taking.
- Social Rabbit features a two part review.
- Phil Rosenberg takes a look at the book.
The New Community Rules: Marketing on the Social Web - by Tamar Weinberg
SEO + Publicity + Social Media = ?
Saturday, October 30, 2010
Friday, October 29, 2010
Monday, October 25, 2010
What are Public Relations Retainers, PR Coaching, & Pay-Per-Placement Programs
I am always surprised by what people think public relations services cost. When I ask them what their goals
are, they’ll say “to sell 10,000 copies.” When I ask, “what’s your budget?” they’ll say they “I really don’t
have one – but maybe $500 to $1,000.”
For a campaign that sells 10,000? I don’t think so. If you could publish a book and spend $500 and sell
10,000 copies – you’re a miracle worker. The fact is that you have to invest in your marketing (advertising AND public relations). See the rest of article here wher I describe the new PR models: go here.
See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!
Wednesday, October 13, 2010
Tuesday, October 12, 2010
Monday, August 23, 2010
Tuesday, August 3, 2010
Wednesday, July 14, 2010
Friday, June 18, 2010
Sunday, June 13, 2010
Wednesday, June 9, 2010
Thursday, April 22, 2010
In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort - and if they scored enough publicity, they'd become a "best selling" author.
Or at the very least, the author's book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game - and the system was working - until about 2005.
Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the "game changer" and the traditional book publishing and promotion process have become ineffective.
Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now Amazon.com, print-on-demand, viral marketing messages, social media and powerful online communities have leveled the playing field.
Bookstores, agents, fat clunky press kits and publicists scoring traditional media are not the keys to an author's success anymore.
There are tons of self-published or independent books that have made history - and surprised the publishing world. Like The Shack, a Christian novel by William P. Young was originally self-published in 2005. And as of February 2010, over seven million copies in print worldwide, spent seventy weeks holding the number one spot on the New York Times bestseller list, and it continues to remain in the top ten to date.
The success of The Shack demonstrates what word-of-mouth and community networking can do for a self-published book, but more interestingly, the market strength of religious books in the United States, within and without the book publishing industry.
So let's compare old school and new school way of doing things:
Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!
Old School: Book tours
New School: Blog tours & webinars
Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more
Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom - just a blogger blog or WordPress.com blog) Two-way communication!
Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and ebooks
Old School: Media Escort
New School: Virtual Assistant
Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection
Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails
Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber
Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online
Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line
Old School: Postcard mailings to readers, bookstores and organizations
New School: Eblast postcard to thousands using email marketing services like Goodgirlbookclub, BlackGospelPromo, ChristianPRGroup or DetroitGospel
Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via itunes)
Old School: Magazine features
New School: Ezine Features
Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog
Old School: Stigma that self-published books "didn't cut it" and that's why they're not with a major house
New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love - writing!
Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online
Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career
Ministry marketing pioneer, Social Media Expert and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry."
For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her monthly Ezine and teleclasses.
Article Source: http://EzineArticles.com/?expert=Pam_Perry