Friday, April 25, 2008

Do you Click? Networking is key to PR - The PR Distinction!

Networking is love in action (see 1 Corinthians 13). The master networker, best-selling author of “Success Runs in Our Race” and publisher of the Success Guide, George C. Fraser said, “I think success really involves the situations you get yourself into and the people you meet. No one can be successful by themselves. It’s the relationships that you develop with the people around you. Throughout my life, I’ve had people who helped me do better.”

Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of “Click.”

The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify ONE ANOTHER. Sounds like networking to me.

Nobody gets to the highest peaks without help of others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communicating is the key. Don’t ever get too busy to share information or your wisdom.

Friday, April 11, 2008

Gospel Today - History & Mission

Gospel Today - Publisher is Teresa Hairston, my mentor and friend

It is the mission of GOSPEL TODAY MAGAZINE to provide a quality publication for the Urban Christian Community that informs, inspires, educates, and empowers. The content of GOSPEL TODAY MAGAZINE includes profiles of inspirational subjects, news coverage of events, information and helpful counsel.

Gospel Today Magazine began in 1989. It was originally called THE GOSPEL SCORE, and was a newsletter designed to provide information about Gospel music to a national audience. Teresa Hairston, the founder of the company, had a vision to impact the world with positive information about the Gospel community.The mission of Gospel Today is: “to inspire, inform, empower and educate people toward godly standards of excellence in their daily lives.”

1989, Hairston, a divorced mother of three small children, raised a meager investment of $300. to start the four-page newsletter that she distributed to about 500 Gospel industry “insiders.” That newsletter has now grown and evolved into Gospel Today, an internationally distributed magazine reaching 250,000 people. She has also expanded the company to include several ancillary products. Hairston is recognized as a leader in her field and has built a positive rapport with many other ministries and industry leaders.

History of Gospel TodayBetween 1991 and 1993, SCORE grew from a newsletter into a glossy magazine and increased its advertising and distribution base (newsstand and subscription) significantly.In 1992, SCORE began focusing more on consumer issues in Gospel music; SCOREBOARD, an industry-specific trade publication, was launched.In 1994, SCORE Magazine was retitled Gospel Today and SCOREBOARD was retitled Gospel Industry Today. Gospel Industry Today was absorbed into Gospel Today in 2005.

Between 1995 and 2005 Gospel Today underwent the following changes:

Refocused editorial content from Gospel music to Christian lifestyle

Redesigned the magazine to be newsstand competitive.

Increased marketing efforts; formed strategic alliances with progressive international ministries

Expanded distribution in mainstream outlets (Wal-Mart, Barnes & Nobles, B Dalton, Blockbuster, etc)

Launched Gospel Today TV as a marketing tool for Gospel Today Magazine.

Relocated offices from Nashville, TN to Atlanta, GA (2002)

Increased brand recognition by assisting in the launch/sponsorship of Gospel Heritage Foundation, a not-for-profit organization dedicated to the preservation and perpetuation of the Gospel Heritage. In 2003, Gospel Today was selected as the OFFICIAL MAGAZINE for T.D. Jakes’ MEGAFEST. The largest Christian Festival in the world. During the next three years, Gospel Today was re-selected. Over 100,000 attendees of MEGAFEST receive a free copy of Gospel Today, as a part of the partnership.

In 2004, Gospel Today restructured it’s advisory board to include key Christian leaders around the country. The new leaders consist of major pastors and organization leaders.

Love from my friends.....

“Pam Perry is the consummate PR professional. She has extensive public relations experience and has carved out a niche for herself with Ministry Marketing Solutions and puts a stamp on everything she does with class and grace. I first met Pam Perry years ago as an intern and was delighted to learn from an expert. She is at the top of her game with the level of results that she delivers to legions of clients all across the US. Mrs. Perry not only delivers results, she exceeds expectations and is capable of handling tasks in any industry with ease. She comes highly recommended and is one of the outstanding Publicists not only in metro Detroit but beyond.”
Lisa .Wilmore, President, Publicist, The Wilmore Agency
“Pam really is a master connector. Within 5 seconds of listening to someone speak on what they are passionate about, she can get them connected with at least 5 other people that can assist them in marketing and attaining their dreams.”
Leah Hubbard, Owner, Wise Administrative Associates

Pam Perry is a consummate professional who not only provides a much needed service, she is a trailblazer. Pam has taken her marketing expertise and her love of ministry and combined the two to create a marketing powerhouse. She provides excellence in service, no matter who you are. Established authors as well as up and coming authors will always receive the individual attention that they deserve. I highly recommend Ms. Perry for all of your marketing needs.”
Jackie Moore, Life & Health Producer/Executive Assistant, Colonial Life
“Pam Perry is the consummate networker. We worked on several projects together for National Association of Black Journalists. She understands the power of networking to make things happen. If I need to connect with someone, I'm pretty sure that Pam can help. You've heard of six degrees of separation? Pam is at about a .5 degree of separation from most folks. A great trait for a marketer to possess!”
Rhonda Welsh, Community Relations/Public Relations, St. John Health

“I simply adore Pam! She is absolutely THE BEST at getting quality publicity for you and your Christian book or novel. How she does it with only 24 hours in each day is still a mystery to me! She is in-the-know, talented, well-connected, creative, and relentless about helping you to promote your work. She's a fierce marketer, but Pam is such a sweetie at heart! She is an extremely loving and generous person. Pam pours out her heart and soul into every project she works on and every person she works with. You cannot go wrong having her working for you.”
Genikwa Williams, President & Founder, Jordan Media Group


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